Do I need a niche?


“Will a niche make me a better blogger?”

“How do I choose a niche for my blog?”

“Can I blog about everything?” Arrrrrrrrrrrr what do I do?

“So…… I have a blog, I write posts but do I need to have a niche?”

Having a niche is a huge bloggers debate. I say debate because there are arguments for and against. When starting out it’s hard to know whether or not you need to have a niche, or if you can encompass a little bit of everything to reflect your interests. Along your blogging journey, once you’ve got into the swing of things this debate may present itself again. However it shouldn’t be something that causes you major stress and upper lip sweating.

Recently I have been tapping into twitter chats (great for connecting with new people and discovering new blogs to read) and niche always seems to be a topic that comes up. Some say you need to have a niche, whilst others strongly oppose it. Personally I don’t feel there is a right or wrong answer when it comes to having a niche, it’s definitely a personal decision and with or without one you can be a fabulous blogger and write amazing posts.

In my opinion both are relevant and here’s why…


This allows your blog to be recognized and related to a specific category or genre. For example, beauty bloggers can be clearly associated with the type of content they are likely to release just through there niche title. Niches provide reliability to some extent and directs readers based on genre, as opposed to un-categorized and free flow reading. They also aid brands to quickly connect and distinguish between bloggers that best suit there merchandise at first glance. Niche blogging can aid in building up a specific group of readers who are interested in your niche topic. Potentially brands will be interested in collaborating with you based on the niche you advertise.

No niche

This has its benefits by not restricting the creator to what they blog about and allows readers the opportunity to interact with vast amounts of varied content. Not having a niche can prove a little difficult for readers to distinguish what types of content the blog encompasses immediately. However this provides a sense of mystery and can in turn entice readers to want to explore the blog more; providing a treasure chest of varied content all in one place. Not having a niche means you can write about whatever you like and you can include as many or as little sub categories as you wish. In terms of brands, they can discover aspects of your writing that may be suited to them and have a wider scope of possible opportunities that may suit you.

Focus on creating good quality content

I feel that as long as your content is good, you are passionate about what you write, the right brands and readers will discover you in the timing that’s right for you. So whether or not you decide to have a niche your content can still be loved and enjoyed by the world. Don’t focus on numbers and how many brands contact you, keep in mind the reason you started your blog. I started mine to empower others and to share my thoughts, I keep that at the heart of what I do.

I don’t restrict myself

I write about empowerment and lifestyle topics on this blog, but don’t restrict myself. Both of these categories allow me to write about a wealth of topics under both headings. I feel that the lifestyle category (I choose to say category as opposed to niche as it feels less restrictive) allows me the creator to produce content about a variety of topics under these umbrella terms. Lifestyle means so many different things in the blogging world and has loads of sub categories. Instead of me claiming a specific niche, I like to think of my blog like a tree, with the trunk being empowerment and the branches being a variety of subject matter across loads of subcategories. I am enjoying molding my site to cover a wealth of topics, I have drafted posts about a huge number of things and can’t wait to share them with you all.

Whatever works best for you

Neither having a niche or not having a niche is the wrong thing. It’s all a matter of personal preference I think. You need to do what works for you not someone else. Lots of people have their own ideas about niche blogging and whether or not bloggers should conform or choose not to. I however believe that everyone needs to make decisions that work best for them. If you want to have a specific niche for your blog go you woop, woop do it and do it well. If you choose not to, go you too, write about what interests you and enjoy being creative.


I’d love to hear your thoughts about the niche debate tweet me @stayjoyful_uk and leave a comment below, I’m interested in finding out what you think.

Radiating positive vibes your way

Love Sade x




  1. 06/04/2016 / 4:22 pm

    Niche or no niche, I say everyone should blog about what they want. -So far as they’re happy and having a good time with it. My blog initially started off as a University project and after graduating, I thought why not make a hobby out of it. I blog about everything that catches my attention. I don’t want to be restricted to one thing, because I feel like I can get stuck. Ha!!
    Great post, beautiful! 🙂

  2. 06/04/2016 / 11:09 pm

    My blog doesn’t have a niche. After thinking about what particular topic I wanted to focus on before I started the blog, I realised (like you mention), I didn’t want to be restricted to just one in particular. It’s my little space to write about what I want, when I want 🙂 but I agree, it doesn’t bother me either way. It you want to stick to one topic then that’s great, good for you and if you don’t, then that’s great too!
    Love Hannah xx

  3. 10/04/2016 / 2:22 pm

    I think creative freedom works best for me. But there are definitely pros and cons to that, so ultimately it is exactly what you said: finding what works best for you. And as creatives we can reinvent ourselves many times. What we blog about now may be very different to what we blog about in 12 months time. x

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